"There are people who simply don’t want to spend that much money, or who don’t want a higher tax for anything.…There are the commuters who simply don’t like buses, don’t believe rapid-transit buses will be much better, and prefer to hold out for light rail.…So the campaign for BRT has to be a sophisticated and expensive sales job." https://www.governing.com/assessments/taxes-buses-and-the-urban-transportation-future